13 January 2023 – The Fashion for Good Museum created the GROW exhibition to explore the biomaterials and cutting-edge innovations that are shaping the sustainable future of fashion. To show how these new sustainable, natural textiles and materials can be used in fashion, the Museum launched the “GROW Talent” project, inviting young designers to create garments and accessories with these innovative materials. Dutch designers Huong Nguyen, Frederieke Broekgaarden, Eva Sonneveld and Charlotte Bakkenes, use fibre from banana plants, leather alternatives from coconut husks and cork powder amongst other materials to showcase the possibilities of new biomaterials in fashion. In addition, fashion designer and illustrator Karim Adduchi designed a unique gown made with “silk” from orange peel which can be admired as part of the exhibition.
The exhibition is supported by a campaign photographed by Christian Mpamo and copywriting by Zainab Goelaman.
Nature is often a source of inspiration for fashion but it is also being depleted by the current fashion industry. The system behind the fashion industry must change and become circular: new, more sustainable materials are an important part of this change. They are in full development but are often unknown to the general public or not yet available in shops. Fashion for Good initiated the GROW Talent project to stimulate this development, introducing young and prospective designers to innovative technologies in the field of textiles. After having been displayed at the Fashion for Good Museum between October 2021 and April 2022, “GROW” will travel as a pop-up exhibition to schools across Europe to inspire the next generation of fashion designers and consumers.
During the exhibition visitors will also have the chance to test the game and the application developed by Allthings.bioPRO. These tools want to bring people closer to the bioeconomy world and help them learn in a fun and interactive way. The player has to solve quizzes and save cities from pollution to accomplish the missions to become a BioHero.
Throughout the year, the exhibition will travel as a pop-up exhibition to three schools across Europe and can be seen at Vejle Tekniske Gymnasium in Denmark from February 21 to 23 and at the Metropolitan University in Budapest from March 13 to 25, with more locations planned for the future.
Cover photo – Outfit by designer Huong Nguyen, one of the talents showcased in the GROW exhibition. The piece is made with sustainable kapok material by Flocus. Model: Eva Sofia Looren, Moxie Models | Photographer: Christian Mpamo
ABOUT THE FASHION FOR GOOD MUSEUM
The Fashion for Good Foundation, with ANBI (Public Benefit Organisation) status, opened its doors in October 2018 as an interactive fashion museum for the future of fashion. The museum tells the stories behind the clothes you wear and how your choices for your clothes can have a positive impact on people and our planet. Fashion for Good believes that the industry can and must change, and helps to raise awareness and share knowledge about this. A must-visit for anyone interested in fashion, sustainability or innovation.
Fashion for Good not only works as a changemaker with the museum, but also brings the fashion industry together through their Innovation platform. This platform brings together innovative solutions and international fashion labels and manufacturers to drive and scale new technologies and business models to transform the industry.
The Museum is supported by the Laudes Foundation as initiator and also receives support from the VSBfonds, Prins Bernhard Cultuurfonds, Amsterdam Fund for the Arts, the Kickstart Cultuurfonds, the Stimuleringsfonds Creatieve Industrie and the European Union through the Allthings.bioPRO project, part of the Horizon 2020 research and innovation programme. The Fashion for Good Museum is officially registered with the Museum Register and the Museum Association, and is free to visit with a Dutch Museumkaart.